Education
How a private-label brief works with a sourcing agent
Brief, sample, approve, deliver. What a supermarket own-brand program actually asks of a sourcing agent, including FSANZ labels, MOQs and lead times.
Read the noteInsights
Notes for the people who range the aisle.
Written for supermarket category managers, private-label and controlled-brand teams, and QSR or foodservice buyers. Education, trust and compliance, and industry insight. Not a catalogue, and not a pitch deck.
Why this desk exists
Practical reading before a listing call.
Shiiv Imports Pty Ltd trades as Shiiv Imports. We are a sourcing agent, importer and private-label builder, not a manufacturer. These notes explain how a brief runs, what should sit on file before you range an imported line, and what private-label growth means when you choose a partner. Teams in Sydney, Auckland, Singapore and Ahmedabad. Public desk: sales@shiv-impex.com.
Trust & compliance
What to ask before you range an imported grocery line
ISO, FSANZ labels, HACCP at the maker, batch tracking and a tested recall plan. The checks that should sit on file before the first warehouse drop.
Read the noteIndustry insight
Private-label growth and the importer advantage
Circana, reported by the Australian Marketing Institute, put Australian private label at 36 per cent of CPG sales in 2024. What that means when you choose an importer.
Read the noteA line to range?
Start with the brief.
Product, tier, channel and volume. Indicative pricing, order sizes, lead times and how the quality pack is shared under NDA, the same business day.