Distributors and wholesalers
Exclusive imported SKUs for your book, so the next banner along cannot buy the same line from us in the agreed set.
Exclusive grocery importer · Australia and New Zealand
Controlled brands. Exclusive to your channel.
A controlled brand from Shiiv Imports is an imported or developed grocery line ranged with exclusivity for a distributor or retailer so competitors cannot buy the same line. We are a controlled brand grocery importer for Australian and New Zealand supermarket and wholesale channels. You get shelf-ready packs, FSANZ labelling, batch tracking and a recall plan, plus commercial exclusivity terms that protect your ranging. Private label builds your brand. Controlled brands fill the range with protected imported lines.
Exclusivity
What exclusivity means here
We agree the territory, channel and customer set. The line is not sold to your named competitors in that set. Terms are written into the supply arrangement before first order. Ask for current controlled-brand options and exclusivity windows.
Audience
Who this is for
Distributors and wholesalers who need exclusive imported SKUs. Retailers who want a line competitors cannot match. Category managers filling a ranging gap without launching a full own-brand programme.
Retailers
A ranged line competitors cannot match, without standing up a full own-brand programme.
Category managers
Fill a ranging gap with a protected import while private label is still in brief, sample or artwork.
Catalogue style
Illustrative lines (catalogue style, not a live stock promise)
Controlled-brand style ranges in the Shiiv catalogue include salts and pepper, wafers, rice cups, pickles and gherkins, and allied pantry lines under brands such as Comm Co and B/Gold style programmes. Live availability and exclusivity depend on channel and territory. We confirm SKUs under brief.
Comm Co style
Salts, pepper and pantry
Salts and pepper sit as live catalogue SKUs. Allied pantry lines follow the same controlled-brand style. Confirm the SKU and exclusivity window in the brief.
B/Gold style
Wafers and rice cups
Wafers and rice cups sit in the live catalogue. Style of line we already move, not a warehouse promise for every channel.
Pickles and gherkins
Condiment fills
Pickles and gherkins sit beside the salts and pantry set. Live availability depends on channel and territory.
How buyers use the desk
How it sits next to private label and open sourcing
Open sourcing: fill a gap fast from the global network. Private label: build your own brand. Controlled brand: range an exclusive imported line. Many buyers use all three across the year.
Open sourcing
Fill a gap fast from the global network. See global sourcing.
Private label
Build your own brand, value, mid or premium. See private label.
Controlled brand
Range an exclusive imported line. Competitors in the agreed set cannot buy it from us.
Quality bar
Compliance still comes first
ISO 9001:2015. FSANZ-ready labels. HACCP-checked makers. Batch tracking. 24-hour recall plan. Same quality bar as private label.
ISO 9001:2015
Quality system on file for sourced, private-label and controlled-brand orders.
FSANZ
Packs prepared to the Australia New Zealand Food Standards Code.
HACCP
HACCP-checked makers. Outside audit reports kept on file.
FICA
Food Import Compliance Agreement where required on lines.
Batch tracking
Every load tracked from maker to warehouse.
24-hour recall
Recall plan tested every quarter.
~90 days typical
Locked brief to first warehouse delivery on a typical line.
10,000+ stores
Through Australia’s largest independent grocery wholesaler.
See quality & compliance For buyers Controlled-brand FAQ New Zealand Foodservice Snacks and biscuits Rice and pantry
Start a controlled-brand brief
Ask for controlled-brand options and exclusivity terms.
Product category, channel, territory, volume.
sales@shiv-impex.com · Raj +61 413 939 862 · Sameer +61 497 183 380