Private label · Snacks bay

Private label snacks, biscuits and wafers.

Shiiv Imports builds private label snacks, confectionery, biscuits and wafers for Australian and New Zealand supermarket buyers. Value, mid or premium. We handle factory, recipe, artwork, FSANZ labelling and warehouse delivery. Anonymised programmes have landed wafer and rice-cup sets inside about 90 days from locked brief. Frozen potato snack families are available for retail freezer and foodservice.

Category capability

What we can build in this bay

Chips and extruded snacks. Confectionery. Sweet and savoury biscuits. Wafers. Frozen fries and hash-style snacks for freezer.

Chips and extruded

Everyday crisps, ridged chips, tortilla, cheese puffs and pretzels, built to a value, mid or premium spec.

Confectionery

Blocks, countlines, gummies and sharing bags. Own-brand, not a named banner claim.

Biscuits and wafers

Sweet and savoury biscuits, crackers and wafer rolls. Anonymised wafer programmes have already landed.

Frozen fries and hash-style

Retail freezer and foodservice. Capability to spec, not a fake warehouse stock list.

Foodservice overlap

Kitchen packs can sit beside a retail trial where the factory allows.

New Zealand ranging

The same Auckland and Sydney desks. FSANZ packs for both markets.

Buyer journey

How a snacks brief runs

Brief → sample → approve → deliver. Tier and target landed cost in the brief. Compliance pack under NDA.

01

Brief

Product, tier, channel, volume and target landed cost.

02

Sample

Factory locked. Samples and a draft spec for tasting and cost.

03

Approve

Recipe, artwork and FSANZ labels signed off before print.

04

Deliver

Warehouse delivery with batch tracking and a 24-hour recall plan.

Shiiv Imports Pty Ltd is the importer and private-label partner, not the manufacturer. We do not name major-chain private-label clients on this site.

Start a private-label brief

Start a snacks or biscuits private-label brief.

sales@shiv-impex.com · Raj +61 413 939 862 · Sameer +61 497 183 380